Interplay between quality disclosure and cross-channel free riding

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The challenge for multichannel services: Cross-channel free-riding behavior

In multichannel environments, consumers can move easily among different channels. They engage in cross-channel free-riding when they use one retailer’s channel to obtain information or evaluate products and then switch to another retailer’s channel to complete the purchase. Cross-channel free-riding erodes profits and is one of the most important issues that firms face in the multichannel era. ...

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Free riding in a multichannel supply chain occurs when one retail channel engages in the customer service activities necessary to sell a product, while another channel benefits from those activities by making the final sale. Although free riding is, in general, considered to have a negative impact on supply chain performance, certain recent industry practices suggest an opposite view: a manufac...

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ژورنال

عنوان ژورنال: Electronic Commerce Research and Applications

سال: 2021

ISSN: 1567-4223

DOI: 10.1016/j.elerap.2020.101024